Experimentation
Viparis sites are transforming by diversifying experiences for organisers and visitors.
How can we revitalise the visitor experience? How can we engage communities and acquire more visitors? How can we create grandiose immersive capsules?
The challenge of offering a memorable and seamless experience is now key. The entertainment industry is winning over the B2B events industry, so Viparis is looking for new solutions to plug into its sites from the world of culture, sports, esportif, media and tourism.
French Event Booster, the sector’s accelerator, is therefore launching an experimentation challenge to source and deploy new “entertainment solutions” adding value to Viparis sites.
Viparis, the European leader in trade show and conference hosting, is dedicated to welcoming the world to the heart of Paris:
- 12 iconic sites with global reach
- No. 1 in B2B and B2C trade shows
- 10 million visitors per year
- 800 events per year
As a facilitator, FEB undertakes to support you in drawing up your roadmap by including all Viparis business lines (security, IT, legal, CSR) in order to remove all obstacles to your deployment.
This experimentation provides an appropriate framework for legitimising your business model. Full-scale experimentation makes it possible to understand your environment, explore new markets, establish commercial partnerships with key players in the ecosystem and take advantage of a large volume of visitors.
French Event Booster is also present to monitor performance indicators during deployment and promote the collaboration them among professionals in the sector and the media.
Objectives
- Source new entertaining solutions on an international scale
- Deploy large-scale solutions at certain Viparis sites
- Add value for organisers and visitors
Viparis needs
- Diversify the experiences and services offered at its sites
- Acquire a new type of visitor
- Increase activity during off-peak periods at its sites
- Increase local appeal by combining business and leisure
Start-up benefits
- Test your solution at a site with international reach
- Benefit from the support of French Event Booster expertise throughout the process
- Benefit from an industrial investment through Viparis assets
- Scale your growth model
- Obtain greater visibility through the Viparis ecosystem and its thousands of visitors
Timeline 2022/2023
Q1
CALL FOR EXPERIMENTS
- Promotion of space made available by Viparis for experimentation with new models
Q2
PITCH CHALLENGE
- Pitch of pre-selected solutions & announcement of the winner
Q3
DEPLOYMENT
- FEB support for deployment
The winner of the challenge wins:
Viparis firepower
- 10 million visitors per year
- nearly 665,000 m² of operating space in Paris
- 576 events (trade shows, conferences, corporate events) in 2022
- €3.7 billion in estimated economic benefits for all professional and public trade shows in 2022.
The French Event Booster method:
- Support from industry professionals in the modelling process for your solution
- Dedicated daily support from all stakeholders in drawing up the roadmap, including cross-functional business lines
- Monitoring of performance indicators
- Promotion to players in the sector